Humanability Pioneer: Komal Ahmad
In an interview with PSFK in collaboration with Verizon, Komal Ahmad discusses how she is using technology for good in her work as founder and CEO of Copia, a mobile app that helps businesses put their...
View ArticlePSFK Launches The Shopper Marketing Debrief
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home
View ArticleInterview: How Scent Can Help Foster A Good Night’s Rest
In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to...
View Article[New report] Shopper Marketing Debrief
PSFK's Shopper Marketing Debrief explores how brands and retailers are empowering consumers along the new, digitally enabled paths to purchase, beginning in the home. From advanced CRM systems to...
View ArticleLearn How To Cultivate Consumer Loyalty Across 5 Key Industries
From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX...
View ArticlePioneer of Humanability: Jeff Kirschner
In an interview with PSFK, working in collaboration with Verizon, Jeff Kirschner discusses how he is using technology for good with his company Litterati, fostering litter-free communities
View ArticleHumanability Pioneer: Christina Agapakis
In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Creative Director at Ginkgo Bioworks is helping us build a more equitable and...
View ArticleInterview: Second Life’s Creator On How Virtual Reality Can Help Foster...
In this interview, co-founder of High Fidelity Philip Rosedale discusses how his blockchain-based virtual reality platform enables new and improved ways for people to not only socialize but also...
View Article[New report] Engaging Families Around Wellness
This research paper explores best-in-class examples of how retailers are activating families on and offline to lead wellness oriented lives. The following research provides a look at how companies are...
View ArticlePioneer Of Humanability: Joy Youwakim
In an interview with PSFK in collaboration with Verizon, Joy Youwakim discusses how she is using technology for good in her work with growing produce on top of landfills, putting waste to use and...
View ArticleReaching Fashion & Beauty Shoppers At Home To Drive Them Along The...
Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in...
View ArticleRetail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players
PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands
View ArticlePioneer Of Humanability: Mike Stanley
In an interview with PSFK, working in collaboration with Verizon, Mike Stanley discusses how he is using technology for good in his work with Transit X, creating solar-powered pods that provide an...
View ArticleInterview: How An Online Fashion Brand Marshals AR To Enable Outdoor Shopping...
A senior exec at Outdoor Voices describes the DTC brand's mission to imbue an active lifestyle into its customers' shopping experience.
View Article[New report] Integrating AR & VR In CPG Retail
The following research provides a quick look at several ways that consumer packaged goods brands and retailers are implementing augmented and virtual reality solutions within the path to purchase to...
View ArticleInterview: How Nike Is Rebuilding Its Stores With Local Data & Personal...
Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and...
View Article[New report] Enriching Experiences Through The Customer-First Approach
This research paper explores what it means to put the “customer-first” and highlights innovative ways that companies are implementing policies and practices that put the customers’ need ahead of all...
View ArticlePSFK Launches The Occasion-Based Marketing Debrief
PSFK's Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
View ArticlePioneer Of Humanability: Nigel Jacob
In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics
View Article[New report] Occasion-Based Marketing Debrief
From immersive fan experiences to celebrations of diversity and inclusion, brands are finding new ways to engage with consumers on a human level and speak to their sense of identity. Through the lens...
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